{"title":"Essential","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eQuality and affordable tools for every stage of your hairstyling journey. Your reliable daily ally.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"essential-care-flex-fine-hair-bristles-ice-white","title":"Essential Care Flex Fine Hair Bristles Ice White","description":"\u003cp\u003eBend, flex, detangle—gently. This flexible brush with ultra-soft bristles moves with your fine hair, not against it, for smooth, breakage-free detangling.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854609887497,"sku":"ID2078","price":11.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2078-front.webp?v=1772617664"},{"product_id":"essential-care-flex-medium-hair-bristles-ice-grey","title":"Essential Care Flex Medium Hair Bristles Ice Grey","description":"\u003cp\u003eGive it a little flex. This everyday detangler adapts to your scalp and detangles medium hair smoothly and without breakage.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854609953033,"sku":"ID2079","price":11.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2079-front.webp?v=1772617664"},{"product_id":"essential-care-flex-thick-hair-bristles-matt-black","title":"Essential Care Flex Thick Hair Bristles Matt Black","description":"\u003cp\u003eThick hair? No panic. This brush flexes to detangle without force—gliding through thick or textured hair while keeping roots happy.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854610149641,"sku":"ID2080","price":11.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2080-front.webp?v=1772617665"},{"product_id":"essential-care-flex-display-12pc-4f-m-t","title":"Essential Care Flex Display 12Pc 4(F+M+T)","description":"\u003cp\u003eYour revenue boost! Perfect counter display for easy sales of hair brushes to your salon clients after you used and explained them.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854610215177,"sku":"ID2081","price":135.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2081-front.webp?v=1772617679"},{"product_id":"essential-style-blend-medium-hair-bristles-black","title":"Essential Style Blend Medium Hair Bristles Black","description":"\u003cp\u003eBlend it, spread it, work it in. This brush helps you apply liquid products evenly and deep into the hair—no stains, no stress.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854610280713,"sku":"ID2082","price":12.18,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2082-front.webp?v=1772617665"},{"product_id":"essential-style-blend-medium-hair-bristles-grey","title":"Essential Style Blend Medium Hair Bristles Grey","description":"\u003cp\u003eBlend it, spread it, work it in. This brush helps you apply liquid products evenly and deep into the hair—no stains, no stress.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854610346249,"sku":"ID2083","price":12.18,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2083-front.webp?v=1772617666"},{"product_id":"essential-style-blend-display-8pc-4black-grey","title":"Essential Style Blend Display 8Pc 4(Black+Grey)","description":"\u003cp\u003eYour revenue boost! Perfect counter display for easy sales of hair brushes to your salon clients after you used and explained them.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854610411785,"sku":"ID2084","price":97.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2084-front.webp?v=1772617672"},{"product_id":"essential-style-wet-fine-hair-bristles-ice-white","title":"Essential Style Wet Fine Hair Bristles Ice White","description":"\u003cp\u003eLiquid products, meet your match. This brush distributes them evenly through fine hair while staying extra gentle.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854610477321,"sku":"ID2085","price":11.08,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2085-front.webp?v=1772617661"},{"product_id":"essential-style-wet-medium-hair-bristles-ice-grey","title":"Essential Style Wet Medium Hair Bristles Ice Grey","description":"\u003cp\u003eDesigned for liquid care. This brush works product through medium hair while gently detangling.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854610542857,"sku":"ID2086","price":11.08,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2086-front.webp?v=1772617662"},{"product_id":"essential-style-wet-thick-hair-bristles-matt-black","title":"Essential Style Wet Thick Hair Bristles Matt Black","description":"\u003cp\u003eSpread it through. This brush applies liquid products evenly and detangles thicker, wet hair gently.\u003c\/p\u003e","brand":"Sang Shin Industrial","offers":[{"title":"Default Title","offer_id":56854610608393,"sku":"ID2087","price":11.08,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2087-front.webp?v=1772617662"},{"product_id":"essential-blowout-classic-silver-10","title":"Essential Blowout Classic Silver 10","description":"\u003cp\u003eTiny but fierce. This mini barrel styles short hair fast with anti-static tech and a vented barrel that gets airflow where it counts.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611067145,"sku":"ID2094","price":9.21,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2094-front.webp?v=1772617664"},{"product_id":"essential-blowout-classic-silver-15","title":"Essential Blowout Classic Silver 15","description":"\u003cp\u003eSmall barrel, big energy. Vented barrel, anti-static tech, and loads of control—perfect for shaping short styles.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611198217,"sku":"ID2095","price":9.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2095-front.webp?v=1772617664"},{"product_id":"essential-blowout-classic-silver-25","title":"Essential Blowout Classic Silver 25","description":"\u003cp\u003eShort hair? Sorted. This brush brings volume, control, and smooth moves thanks to anti-static tech and a vented barrel.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611263753,"sku":"ID2096","price":10.46,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2096-front.webp?v=1772617666"},{"product_id":"essential-blowout-classic-silver-35","title":"Essential Blowout Classic Silver 35","description":"\u003cp\u003eBob? Long bob? Nailed it. This mid-size barrel brings fast drying and smooth styling with anti-static tech and an airflow-friendly vented design.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611329289,"sku":"ID2097","price":11.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2097-front.webp?v=1772617667"},{"product_id":"essential-blowout-classic-silver-45","title":"Essential Blowout Classic Silver 45","description":"\u003cp\u003eNot too small, not too big. Adds volume and control to mid-to-long hair with anti-static tech and a vented barrel for better airflow.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611394825,"sku":"ID2098","price":13.06,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2098-front.webp?v=1772617670"},{"product_id":"essential-blowout-classic-silver-55","title":"Essential Blowout Classic Silver 55","description":"\u003cp\u003eLong hair? Let’s go. This barrel brings shape, bounce, and smooth control with anti-static tech and great airflow.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611460361,"sku":"ID2099","price":14.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2099-front.webp?v=1772617671"},{"product_id":"essential-blowout-classic-silver-65","title":"Essential Blowout Classic Silver 65","description":"\u003cp\u003eLonger hair, less drama. This large barrel smooths and shapes fast with anti-static tech and airflow-boosting vents.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611525897,"sku":"ID2100","price":19.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2100-front.webp?v=1772617677"},{"product_id":"essential-blowout-classic-silver-85","title":"Essential Blowout Classic Silver 85","description":"\u003cp\u003eUltra-long hair? Meet your match. This extra-large barrel dries fast and smooth with anti-static tech and a whole lot of airflow.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611591433,"sku":"ID2101","price":23.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2101-front.webp?v=1772617679"},{"product_id":"essential-blowout-classic-bag-5pc-15-25-35-45-55","title":"Essential Blowout Classic Bag 5Pc (15+25+35+45+55)","description":"\u003cp\u003eOne bag, all the classics. This Essential Blowout Classic set covers every size you need for smooth, pro-level blowouts from short to long hair.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611656969,"sku":"ID2102","price":59.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2102-front.webp?v=1772617696"},{"product_id":"essential-classic-display-18pc-415-25-35345-55","title":"Essential Classic Display 18Pc 4(15+25+35)3(45+55)","description":"\u003cp\u003eYour revenue boost! Perfect counter display for easy sales of hair brushes to your salon clients after you used and explained them.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611722505,"sku":"ID2104","price":210.46,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2104-front.webp?v=1772617694"},{"product_id":"essential-blowout-soft-double-bristles-silver-10","title":"Essential Blowout Soft Double Bristles Silver 10","description":"\u003cp\u003eTiny brush, major volume. With double bristles for that extra grip, it gives max control and lift on short or fine hair.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611820809,"sku":"ID2105","price":7.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2105-front.png?v=1772617699"},{"product_id":"essential-blowout-soft-double-bristles-silver-20","title":"Essential Blowout Soft Double Bristles Silver 20","description":"\u003cp\u003eMore grip, more volume, less fuss. This brush gives more grip and bounce to short styles thanks to its double bristles.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611886345,"sku":"ID2106","price":7.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2106-front.png?v=1772617704"},{"product_id":"essential-blowout-soft-double-bristles-silver-25","title":"Essential Blowout Soft Double Bristles Silver 25","description":"\u003cp\u003eShape it, lift it, love it. The Essential Blowout Soft Double Bristles 25 adds volume and control to shorter cuts—great for blowouts with bounce.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854611951881,"sku":"ID2107","price":7.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2107-front.png?v=1772617706"},{"product_id":"essential-style-double-tunnel-nylon-double-silver","title":"Essential Style Double Tunnel Nylon\/Double Silver","description":"\u003cp\u003eOne brush, two sides, endless control. Switch between grip and glide with this double-faced blow-dry essential.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854612017417,"sku":"ID2108","price":9.52,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2108-front.webp?v=1772617760"},{"product_id":"essential-style-tunnel-nylon-bristles-silver","title":"Essential Style Tunnel Nylon Bristles Silver","description":"\u003cp\u003eBlow-dry and detangle in one go. This tunnel brush boosts airflow and smooths hair with nylon bristles made for control.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854612115721,"sku":"ID2109","price":9.21,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2109-front.webp?v=1772617759"},{"product_id":"essential-blowout-soft-boar-bristles-silver-10","title":"Essential Blowout Soft Boar Bristles Silver 10","description":"\u003cp\u003eSmall brush, big softie. Delicate with the hair, bold with the shine—this one’s the short hair sweetheart.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854612214025,"sku":"ID2110","price":13.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2110-front.png?v=1772617776"},{"product_id":"essential-blowout-soft-boar-bristles-silver-25","title":"Essential Blowout Soft Boar Bristles Silver 25","description":"\u003cp\u003eSmall but soft. This brush smooths, shines, and lifts short hair with soft tension and even softer energy.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854612279561,"sku":"ID2111","price":15.96,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2111-front.png?v=1772617779"},{"product_id":"essential-blowout-soft-boar-bristles-silver-35","title":"Essential Blowout Soft Boar Bristles Silver 35","description":"\u003cp\u003eThe soft one in the middle. Made for mid-length hair that needs shine and shape with zero stress.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854612345097,"sku":"ID2112","price":19.08,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2112-front.png?v=1772617783"},{"product_id":"essential-blowout-soft-boar-bristles-silver-40","title":"Essential Blowout Soft Boar Bristles Silver 40","description":"\u003cp\u003eLonger hair? Chill. This soft boar brush smooths it all out without snapping a single hair.\u003c\/p\u003e","brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854612443401,"sku":"ID2113","price":20.61,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2113-front.png?v=1772617784"},{"product_id":"essential-blowout-classic-pastel-pink-35-h","title":"ESSENTIAL BLOWOUT CLASSIC Pastel Pink 35-H","description":null,"brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854623387913,"sku":"ID2297","price":12.48,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2297-front_1.webp?v=1772617956"},{"product_id":"essential-blowout-classic-pastel-pink-45-h","title":"ESSENTIAL BLOWOUT CLASSIC Pastel Pink 45-H","description":null,"brand":"BIG BOOM C\u0026R CO., LTD","offers":[{"title":"Default Title","offer_id":56854623453449,"sku":"ID2298","price":13.81,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/files\/ID2298-front_1.webp?v=1772617959"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/4550\/7337\/collections\/og-collection-cover-essential.jpg?v=1730972469","url":"https:\/\/shop.oliviagarden.eu\/collections\/essential.oembed","provider":"Olivia Garden Europe","version":"1.0","type":"link"}